Founder · AI Builder · Operator
I build AI systemsfor operators like me.
I'm Simeon — Bulgarian-born entrepreneur with fifteen years of operator experience. I ran four gyms, managed 15,000 leads by hand, and burned out doing it the hard way. So I built the systems to never do that again. That became Wellgrow — AI that handles the work most businesses are still doing manually.
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What I think about
A few things I believe to be true.
Operators beat theorists.
I've run four gym locations, managed 20+ staff, followed up with 15,000 leads by hand, and lived in eight countries building businesses. The systems I build come from scar tissue, not slide decks. Proximity to the actual problem is everything.
The system always wins.
Talent, motivation, and hustle are fuel. But without a system to run them through, you're just burning. I've seen this in the gym, in marketing, and now in AI. Build the system first. Everything else follows.
Speed is a business model.
The gap between a missed call and a booked client is usually five minutes. I turned that into 37 seconds. Most business problems aren't complex — they're just slow. Fix the speed, and you fix most of the business.
Discomfort is the compass.
Every time I chose the uncomfortable path — the physique competition, the move abroad, the pivot away from fitness — I ended up somewhere better. The safe road has always been the most expensive one for me.
AI won't replace you. But it will replace the version of you that refuses to adapt.
The businesses quietly winning right now aren't chasing every new model. They're replacing broken manual processes with machines that just work, 24/7. The window is open. It won't stay open forever.
How you do one thing is how you do everything.
Integrity isn't a department — it's the baseline. Treat every person the way you'd want to be treated. Show up the same way whether anyone is watching or not. This is a non-negotiable for every company I build and every person I work with.
Ventures
What I'm building.
Full portfolio →I grew up in Bulgaria, became a personal trainer, and spent years building fitness businesses the hard way — four gym locations, 20+ staff, 15,000 leads managed manually. I was working 7am to 9pm seven days a week and still losing leads to whoever picked up the phone faster. The burnout forced a question I couldn't ignore: why was I running a 21st-century business with 19th-century methods?
The answer was systems. I spent years building them — first for gyms, then at scale for the world's #2 network marketing company, then for health and wellness clinics through Digital Wellness Partners. When AI voice became capable enough to handle real conversations, I built Wellgrow — an AI platform now handling 400,000+ calls for 200+ businesses across 11 industries. Everything I build solves a problem I've personally lived. That's the whole thesis.
Things I'm figuring out
I share what I learn.
All videos on YouTube →
I write and make videos about AI systems, business automation, and what it actually looks like to build lean companies. No theory — just what I'm testing in real businesses.
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AI, operators,
and building lean.
When I figure something out — about AI systems, automating a business process, or building in public — I write it down and share it. No fluff. No pitches.
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